The job of a personal trainer is gaining popularity very fast with more and more people getting health conscious every day. The benefits of hiring a personal trainer are many and most people who can afford it are opting for one. This trend has created a new job opportunity in fitness industry. Many people are considering taking up the personal trainer profession as their primary job. But to get certified as a personal trainer is not enough. To be successful as a trainer, you have to learn how to attract more clients.
There are a number of ways to advertise your training services to potential clients. Most trainers know about the basic tactics like preparing flyers, getting referrals from existing clients and running an ad at social networking sites and local newspapers. However, there are some overlooked and untapped sources that can generate clients faster than most of the commonly known methods. Here we shall discuss some of the most efficient ones among them.
Arrange Free Fitness Seminars
Arrange free fitness seminars at your gym and at the local companies and organizations. Keeping the seminar free is the key as it will ensure higher turnouts and organizations will let you arrange those seminars easily as they do not have to pay anything. Remember your goal is no to earn money from the seminar but use it as an advertisement of your services. Give quality useful information at the seminar and you will be amazed at how many people end up signing up for your fitness course.
Go For Some Local Health Awareness
Take a couple of hours off each week and go to some local mall or grocery store where many people can be found. Educate these people about health and fitness, show them some demos if possible and share quality useful tips. This is another great way of attracting clients towards your service.
Create and market some specialized and attractive fitness programs such as 21 Day Abdominal Fat Loss Program or Seven Day Weight Loss Program. Research has shown that people respond more positively to such time bound specialized programs than they respond to general fitness routines. Use this technique for your advantage and once clients start pouring in, make sure to give your best to keep them.
Have Your Answers Ready
Always stay prepared to answer questions. Be it regarding your services, benefits of fitness programs or about your methods, have properly prepared appealing answers ready so that you never have to search for words. Correct prompt answers to queries can compel people to opt for your services more often than not.
Organize Competitions and Challenges
Organize monthly, six monthly or annual weight loss and fitness challenges and invite the people in your community to participate. Reward the winner with an attractive prize and free one or two month membership for your services.
These methods are seldom put into practice but they can bring you a flood of clients if implemented properly. Remember that out of the box thinking is always a better way to find more innovative techniques to attract more clients. Start applying these techniques today.